Sony Ericsson introduce new lifestyle of imaging
communication with first Cyber-shot™ phones - Sony Ericsson K800 and Sony Ericsson K790
camera phones deliver new level of imaging quality
Sony Ericsson takes digital imaging in camera
phones to new heights with the launch of the Sony Ericsson K800 and Sony Ericsson K790
phones, the first handsets to carry the Cyber-shot™ brand, a
true mark of imaging quality. Both the Sony Ericsson K800 Unlocked phone and Sony Ericsson K790 Unlocked phone are highly capable mobile
phones with integrated 3.2 Megapixel digital cameras with
Autofocus, Xenon flash and BestPic™ - Sony Ericsson’s unique
imaging technology that allows you to capture exactly the moment
you desire. Sony Ericsson K800 (Unlocked) GSM Phone and Sony Ericsson K790 (Unlocked) GSM Phone combine advanced image capture
capabilities with high speed data transfer, making them perfect
tools for shooting and sharing high quality pictures and videos.
Sony Ericsson Unlocked K800 phone is a dual-mode UMTS/GPRS phone and the Unlocked Sony Ericsson K790 phone is a Tri Band
EDGE phone. Both are available from Q2 2006."With the
Cyber-shot™ phone we aim to create a new lifestyle of ‘imaging
communication’ by combining Sony Ericsson’s unique mobile
applications and Sony digital imaging technologies,” said Rikko
Sakaguchi, Senior Vice President, Product and Application
Planning, Sony Ericsson. "Our aim has always been to innovate
and create new values for the mobile life, and with the
Cyber-shot™ phone we will enable anyone to enjoy an entirely new
level of communication –taking quality pictures of anything,
anytime and anywhere, and sharing their precious moments with
others."
The handsets have a classic Sony Ericsson design, with a
large screen and responsive, tactile keypad with a sleek and
stylish dual front phone design. Turn the phones horizontally
and there you have a digital still camera. Simply slide the
active lens cover downwards and a user interface similar to that
of a Cyber-shot™ camera automatically appears.
A completely new feature developed by Sony Ericsson is
BestPic™, which ensures that you never ‘miss’ an important
picture. Press the shutter button once and get 9 full quality
3.2 megapixel pictures to choose from in a time sequence – 4
pictures before and 4 pictures after the actual image you
captured. All 9 pictures are displayed as icons on the display.
Simply scroll backwards and forwards through the 9 images and
save the ones you like best.
The Sony Ericsson K800 and Sony Ericsson K790 offer full support for a complete digital
imaging lifestyle. Printing is possible without the need for a
PC thanks to PictBridge™, a feature that transfers pictures
directly to a printer by using a USB cable. Storing and managing
image files on your PC are made easy with the supplied Adobe
software, and the phones are among the first to feature fully
integrated Picture Blogging Blogging is growing exponentially as
a way of sharing personal experiences with words and images, and
Picture Blogging in Sony Ericsson K800 (Unlocked) and Sony Ericsson K790 (Unlocked) allows users to create and
update personal blogs directly from the phone in just a few
clicks.
Business users will find the Sony Ericsson K800 GSM Phone and Sony Ericsson K790 GSM Phone valuable work
tools while out of the office and the sleek Velvet Black casing
fits neatly with the professional image. Full HTML browsing with
RSS feeds and Google Search give you high-speed, graphic-rich
Internet use. Support for standard push email and a connectivity
suite comprising Bluetooth® 2.0, USB 2.0 and Memory Stick Micro™
(M2™) means that keeping in touch is effortless. A complete
entertainment package including music player, 3D gaming and an
RDS FM radio are also provided for business downtime or
relaxation.
The Sony Ericsson K800 is a dual-mode UMTS handset while Sony Ericsson K790
is a Tri Band EDGE handset. Both products will be commercially
available in Velvet Black and start shipping globally during Q2
2006. The variants in the market will be:
K800i - Dual mode UMTS (2100MHz) - GPRS 900/1800/1900 MHz for
Europe, Asia Pacific, Middle East, Africa
K800c - Dual mode UMTS (2100MHz) - GPRS 900/1800/1900 MHz for
Mainland China. (Launch dependent on availability of 3G
services.)
K790i Tri Band EDGE 900/1800/1900 MHz for Europe, Asia Pacific,
Americas
K790a Tri Band EDGE 850/1800/1900 MHz for Americas
K790c Tri Band EDGE 900/1800/1900 MHz for Mainland China
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